So last night’s epsiode of The Apprentice featured the two teams competing to produce a campaign for Alan Sugar’s private airline membership card.

As always, Saatchi & Saatchi got in front of the camera, shame they can’t do it with some good ads but nevermind, they were out with PR profile guns blazing.

Then we had one of Publicis’ Creative Directors, Keith Courtney, give his views alongside Vanessa Feltz who seems to be showing her journalistic potential by coming across quite intelligent.

I hate that Manni(sp?) guy though, what a fckn snake that punk is.

All in all I was a bit disapointed but then it does put me at ease. You take a bunch of people who are meant to be the top business minds of Britain and they are so terrible in creativity. It means our jobs are safe, it means that not just anyone can do advertising and that the slimey ones will be found and executed.

Anyone have a different take on it?