Just a quick one that I wanted to share with you. Are you familiar with the new VW Polo ad? It’s the one where all the guardian angels are walking around following VW Polos looking bemused as they have nothing to do as the cars are so safe:

Well, if you wonder around the Saatchi gallery (you can’t right now as it’s moving to Chelsea but opens later this year I think) his space is flooded with work by an artist called Ron Mueck. I’m quite a fan of his work. He makes life sculptures, some quite weird. Anyway, one of his best is Angel 1997. It’s a sculpture of a guardian angel sat on a chair looking down on earth and seeming quite bored. The point behind the piece being that life isn’t that bad and most of the time guardian angels are bored out of their minds as we wonder around unharmed:

I was wondering when I saw the VW Polo ad if Ron Mueck’s work had anything to do with its idea development. I think it’s DDB who do VW which is renowned to have one of the most famous innings for great creative work (I think quite a few ex old skool Saatchi & Saatchi creatives live there also).

Have a look at some of Ron Mueck’s work, what do you think?
http://www.creativepooldesign.de/mood_art/mueck.html