wurk»advertising {Your career. Your say.}

“Ya ya that idea is sooo media transferable” “How many markets can we conceive this campaign in successfully?” “I need that ATL TVC ASAP”

It’s quite shameful but I’ve actually said maybe one of those comments before…and been punished via humiliation for it. The thing is when leaving university after studying marketing you have such academic and conceptual bull shit rammed down your throat that unless every sentence in your dissertation has paradigm in it, you’re screwed.

I’ve also been in meetings with clients before where it’s total jargon frenzy. That’s ok, if you have a marketing background, you go into account management and then you meet marketing people everyone likes to have a wee go on complicated marketing speak.

But good old Schramm of the 70s just used terms such as sender, message, receiver, noise, created the corner stone of marketing theory and everyone takes the piss.

I think it’s just really a case of appreciating who you’re talking to. Creatives have been burnt many a time for being off brief and like to point at account services for not briefing them correctly. I think in future I’ll keep it simple: “Make it look like the TV ad”.

Client’s will think you’re a bit of a retard if you just point and talk like a 5 year old fresh out of the Early Learning Centre so I’ll up the tempo there I think “We’ve captured the conceptual elements of your brief and transformed them into a visual and information based journey”

Sorry, I only decided to have this rant as I’ve just been kicked out of a creative’s office for using the TVC comment instead of ‘tele ad’….I’m off to draw dot to dot and get in the mind frame.